Create the rendezvous with your shoppers and offer a personalized and immersive experience. Our digital sellers advise your shoppers personally via Live-chats or video calls.
Launch a product or celebrate a highlight of your brand with your consumer community, hosted by an influencer.
The health crisis has increased the digital transformation of brands, retailers, and distributors. Major consumer trends that would have taken five years to establish have done so in 9 months. Live Shopping comes to us from China. China is the world’s leading market in this niche and is a country that is eager to consume, with social networks structured around video and a very high level of interaction. As a result, by 2020, 70% of Chinese people have connected to a Live Shopping Stream at least once a month.
In France, this context and the boom of the Chinese social network Tik Tok have strongly influenced the behavior of consumers. More and more people are consuming online. E-commerce now represents 13.4% of retail sales. However, barriers to buying remain very present.
Now with the era of “No channel”, consumers are present on all channels and demand the same brand experience everywhere, both online and offline. In 2020, 78% of them regretted the lack of personalized and human advice on the web (Harris Interactive 2020).
The stake in 2021 is thus to humanize the web by transposing everything that the consumer appreciates from the point of sale: personalized advice, proximity, and exchange of human link and service, which cultivates brand preference. With Live Shopping, off- and online shopping have become complementary.
Our GLOBE LIVE SHOPPING offer extends the relationship created in-store and continues to boost sales even during its closing hours!
