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Article written by Frédéric Therin and published in Cosmetiquemag on 1 June 2022 Coming straight from China, live shopping has imposed itself in Europe during the pandemic. How brands and retailers have...

Article written by Clément Fages and published in Marketing magazine N°231 on 1 September 2021 After months of health crisis, the prospect of returning to the shops should delight customers and...