Newsroom

Brand activation: is an event, campaign, or any interaction through which a company drives customer actions. This technique aims to generate brand awareness, build lasting relationships with the...

Article written by Frédéric Therin and published in Cosmetiquemag on 1 June 2022 Coming straight from China, live shopping has imposed itself in Europe during the pandemic. How brands and retailers have...

Article written by Cécile Prudhomme and published in Le Monde magazine on 20 june 2022 In recent months, many retailers have developed live demonstration sessions on the Internet to promote their...

This article was written by Nicolas Monier and published on L'Officiel des Réseaux commerciaux magazine on 14/04/2022 In the heart of the very chic 16th arrondissement of Paris, near the Avenue de la...

This article was written by Manuel Jacquinet and published on En-Contact Magazine on 14/04/202 With his latest gamble will Jérémy Dahan, the Globe Group's "ambience man", be able to boost the...