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Glossary
Brand activation: is an event, campaign, or any interaction through which a company drives customer actions. This technique aims to generate brand awareness, build lasting relationships with the...
Shopping Studios
08 Jul 2022
LIVE SHOPPING HAS A BRIGHT FUTURE
Article written by Frédéric Therin and published in Cosmetiquemag on 1 June 2022 Coming straight from China, live shopping has imposed itself in Europe during the pandemic. How brands and retailers have...
Shopping Studios
04 Jul 2022
 In France, teleshopping 2.0 is gaining momentum
Article written by Cécile Prudhomme and published in Le Monde magazine on 20 june 2022 In recent months, many retailers have developed live demonstration sessions on the Internet to promote their...
Shopping Studios
04 Jul 2022
Globe Group in ambush on live shopping
This article was written by Nicolas Monier and published on L'Officiel des Réseaux commerciaux magazine on 14/04/2022 In the heart of the very chic 16th arrondissement of Paris, near the Avenue de la...
Shopping Studios
28 Jun 2022
THE RISING STAR OF LIVE SHOPPING
This article was written by Manuel Jacquinet and published on En-Contact Magazine on 14/04/202 With his latest gamble will Jérémy Dahan, the Globe Group's "ambience man", be able to boost the...
Shopping Studios
28 Jun 2022
Faced with dark stores, how far can we push the...
Article written by Clément Fages and published in Marketing magazine N°231 on 1 September 2021 After months of health crisis, the prospect of returning to the shops should delight customers and...
Direct-to-consumer
21 Sep 2021

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